Monday, September 17, 2007

T20 is here to stay and thrive

Ask Me!! I say....These are momentous times for cricket. There is the unmistakable sensation that the nature and course of the game are about to be changed forever. No doubt big deals went down in the 1770s when Hambledon were strutting their stuff on Broadhalfpenny Down. The shift was pretty dramatic when Test cricket began a century later, and then a century after that when One-Day Internationals, with floodlights and fancy flannels, was born.
But the advent and significance of Twenty20 compares with and probably surpasses any of that. In the past few days, it has been possible to believe that the shortest, brightest form of the game will shortly conquer the world. Something has started here and nothing will be the same again. The inaugural World Twenty20 in South Africa has been captivating. It was heralded by a breathtaking hundred from Chris Gayle, and nothing could have been better designed to persuade people to sit up and take notice than 117 from 57 balls.
The first week has been fast and furious, the joy enhanced by the realisation that players are learning as they go. England have stumbled into the second stage and play the first of three Super Eight matches tonight against South Africa. It has became obvious that the advance of Twenty20, invented in England four years ago, is unstoppable. The formation of a Champions League has been announced initially, the finalists from the Twenty20 competitions in England, Australia, South Africa and India.
It is being financed and marketed by India, will probably take place in Dubai and has a prize pot of £ 2.5m, of which £ 1m will go to the winners. That alone will have a huge bearing. In England, for instance, this year's championship winners will receive £ 100,000 for success over 64 days of cricket. If a similar number of hours can net you 10 times that, it does not take long to work out where you might put your resources. The number of group games in the England and Wales Cricket Board's (ECB) competition has been increased to 10, double that of the first year.
There is a danger of killing the goose, and the showbiz adage of leaving 'em wanting more seems to have been forgotten. A pity, because Twenty20 is nothing if not showbiz. All this has been accompanied by verbal appendices that Test cricket will be preserved. Maybe, but there are reasons to wonder. Twenty20 is magnificent entertainment. Fans feel part of it. Television, especially in India, was wary awhile, because you can get fewer adverts in 40 overs, and therefore less income than in 100, the span of the previously orthodox one-dayers.
But there are signs that telly is getting round that by wrapping adverts around the action or rolling them across the screen. Nobody should doubt that the administrators have recognised Twenty20's value, and while they know it is beholden on them to protect Test sanctity, that will become increasingly difficult. At present the intention is to restrict the number of Twenty20 matches played by national sides each year to seven outside International Cricket Council (ICC) events such as this. If sponsors and TV wish to be associated with Twenty20, the wind might be heading only in one direction.